Company Overview
Using edge computing on the mobile device, OpenBack's machine learning technology delivers app messages to customers at a time that suits them through smart notifications. Getting the notification at the right time leads to better customer engagement, personalized mobile experiences and drives increased revenue. With unique 360° customer intelligence, OpenBack clients consistently see open rates of 20-40%. OpenBack’s goal is to make customers more engaged with a client’s brand. In 2022 OpenBack was acquired by Twitter.