Company Overview
Splash offers a comprehensive Event Marketing Automation platform designed to meet the unique needs of B2B events management. Top companies use the Splash solution to streamline event marketing execution and optimize performance at every stage, from planning to post-event analytics. In 2024 Splash was acquired by Cvent.
Attendance Insights is a machine-learning tool that predicts event attendance based on similar events hosted on Splash, and provides data-backed recommendations to improve expected attendance.
The Splash Enterprise Platform empowers event management teams to plan, launch, promote and manage event programs. Designed with the B2B event planner in mind, Splash includes features and functions that can help you create memorable weekly, monthly or annual event experiences, build and enrich audience insights over time, and measure the success of your events based on a variety of criteria. Easily identify and segment target audiences with intuitive filters and sorting to understand who’s invited, who’s coming and who your best prospects are, and save and apply audience segments across multiple events.
Splash Studio is a virtual and hybrid event solution that provides all the features marketers need to improve their productivity and drive attendee engagement.