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StatSocial

 
New York, New York, United States
2012
Company Overview
StatSocial specializes in social audience data and analytics, providing tools designed to help companies understand, segment, and target the right audience. StatSocial uses more than 30,000 defining variables to help brands get a detailed view of their ideal target audience and their unique characteristics to enable better insight and targeting.
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Products and Services

Silhouette

 
Silhouette by StatSocial is an audience platform for characterizing and reaching anonymized personas based on earned media consumption, influencers, passions, personalities, and interests. Silhouette uses social data to deliver highly deterministic, actionable insights, and media campaigns across any persona or intended audience. Silhouette solves the problem of measuring social influencer campaigns by connecting social content engagement with actual company revenue and other business outcomes, and allows brands to turn their market research, marketing personas and surveys into highly scalable and addressable audiences. Users can obtain valuable self-declared audience insights such as interests, preferred media channels, brand affinities, favorite influencers, and more.
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Connect with StatSocial

Marketing Function Customer Acquisition, Customer Engagement and Retention, Metrics and Insights