StickerRide is a mobile platform for interactive on-car advertising. For advertisers, the Out of Home (OOH) marketing tool combines outdoor advertising with digital mechanics, online monitoring and payment-per-activity. Drivers download the StickerRide app and choose from participating brands. StickerRide provides brands and advertisers a tool to manage campaigns in real-time, track the effectiveness through analytics, transparency, and various gamification mechanics to increase involvement.