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TotalContext

Headquarters

Toronto, Ontario, Canada

Founded

2013

Company Website

Company Overview
TotalContext is an optimization platform for the $40B Search Marketing (SEM) industry. TotalContext provides the ability for an advertiser to segment their PPC campaign and bid audiences according to their individual value with ad creatives tailored to individual audiences. Anticipated product launch in January 2014. Website down and no additional info in 2016.

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Products and Services

TotalContext Intelligent Platform

TotalContext provides the ability for an advertiser to segment their PPC campaign and bid audiences according to their individual value with ad creatives tailored to individual audiences. With TotalContext, each keyword no longer has a single price but has multiple bids based on the value an audience actually represents.

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Marketing Function Branding, Customer Acquisition

Product Category

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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 16,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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