Willow is a social media content and planning platform that helps users know what, how and when to post in order to build a healthy social media presence. Quickly plan and post to all of your social media channels by using Willow’s content calendar. Use Willow’s post inspiration feature that gathers content from your favorite influencers and topics, so that you never run out of ideas to post. Follow topics and share industry news so that your followers stay energized. Even browse hundreds of social media post examples and respond to trends to boost your engagement, and build a reputation. Utilize Willow’s analytics to see your strategy take shape and adapt in real time. The Social Health Score™ can help users find out at any time whether they are creating sufficient visibility on social media, based on posting consistency, content mix, and employee engagement online.