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Marketing Technology Defined
At CabinetM we define Marketing technology as all the technology that is used to create the customer experience and acquire, engage, and retain customers. Marketing technology may be used and managed by marketing ops, creative ops, sales ops, revenue ops, and/or IT.
The Marketing Technology Stack is a visual representation of the marketing technology that you use organized by function or technology category.
A Stack Map™ is a visual representation of the marketing technology stack that shows the relationship between the products in your stack.
All Your Technology in One Place
CabinetM Customers On Average Reduce Technology Spend by 20% Within 12 Months
Centralized oversight and management of the marketing technology stack is essential for managing technology spending, data compliance, security risk, assessing technology performance against business objectives, and preparing to introduce AI capabilities across the stack.
Whether you are working as an individual, within a team, or across an entire organization, CabinetM has the tools to manage and report on your technology effectively.
A Comprehensive Set of Features
Our scalable platform provides the ability to:
- Build and visualize your stack
- Map your stack architecture and data flows
- Manage contracts, compliance, and security information
- Find, evaluate, and recommend new products for the stack
- See what other companies are using in their stacks
- Work independently or collaborate as team
- Quickly produce and share the reports your stakeholders need.
- Manage and align team skills against your current and future technology environment
A Subscription to Suit Everyone
Our subscription pricing is based on the number of products under management and number of admin users. We can easily tailor subscriptions to any environment. If you are using 25 products or less, we encourage you to take advantage of our free account, which may be all that you need. With our free account, you can:
- Build and manage a single stack with up to 25 products
- Create a single drawer to save profiles of the products you are interested in and to create and save product comparisons
- Build and share your own personal SkillStack to showcase your own technology proficiency
