Symphonie Email Marketing System

Automated Email Workflows Made Simple

Goolara Symphonie's Automated Workflow feature lets you create sophisticated drip campaigns, shopping cart abandonment processes, follow-up campaigns and more without the expense, difficulty, and limitations found in other systems. Symphonie uses an intuitive drag-and-drop, flowchart-style interface that lets you design your workflow processes on-the-fly. Anyone familiar with diagramming software, such as Visio, will be instantly familiar with Symphonie's Automation interface. Like a flowchart, the Automated Workflow offers multi-factor decision options, delays, email sends, and email alerts, as well as advanced options, such as A/B splits and features for providing data flow through to emails for mail merging. Color coding is also available, and is especially useful for complex workflows with many paths.

Once you’ve set an automation in motion, the interface lets you track the path for an individual recipient, or as an animation for the entire audience. With the click of a button, you can see statistics for every node in the workflow on deliveries, opens and clickthroughs, providing key attributes to help measure the effectiveness of the workflow. You may also follow an individual through a workflow to see the path that person took.