LAMP-360

LAMP-360 Version 4 released

This 4th release of LAMP brings in some nice new features making LAMP one of the most functional marketing products around covering the whole demand generation, lead conversion and sales process.

The new features and key updates are:

Surveys - integrated Survey Management system. move away from using multiple tools like Survey Monkey along with data in spreadsheets and Mailchimp for mailing. Having all the tools, processes and data in one place will really help your efficiency.

Query System -the LAMP query system is the start of a powerful new module in LAMP-360 that will have many uses in the future. Its current main use is to provide an easy to use interface to develop queries, in other words segmenting the data, to create Target Lists, for use in calling campaigns and email shots. In addition, for the first time, it allows you to query across two tables - Contacts and Survey Results.

Crons - these are the server based process that handle a lot of LAMP['s automation. They been made more efficient and moved to a separate server to help with performance and reliability.

Bounce Handling - bounce handling improved. Currently only hard bounced emails are bounced in LAMP. Soft bounces (inbox full) will remain as valid emails. In the next release we will provide an option so that multiple soft bounces become hard bounce.

Auto Scaling of Servers - various improvements made to the infrastructure to allow the system to scale more quickly with demand to keep the response times low.