Mobee

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Reviews 09/29/2015
09/29/2015

BOSTON, Sept. 30, 2015 /PRNewswire/ -- Boston-based Mobee, the leader in real-time crowdsourced data and insights for brands, retail and hedge funds, today announced a collaboration with Nielsen, an authority in market research and consumer insights.

Together, Nielsen and Mobee are bringing innovation to the consumer insights marketplace with the development of a new smartphone application. Created in the form of an easy-to-use mobile Product Diary, this application captures consumer habits and product usage behaviors in real time. With this tool, the ability to report consumption behavior is captured in-the- moment, offering an updated approach for marketers who have traditionally been limited to chronicles of recalled activity.

This Product Diary mobile app will be an integrated tool within Nielsen's Homescan Consumer Moments service offering, a highly visual, interactive dashboard that provides marketers with a complete view of consumer eating and drinking habits. The smartphone application is built on Mobee's enterprise ready cloud based architecture with intuitive SaaS solution-driven features including smart text and contextual text to capture in-depth, structured and accurate consumption data from participating users. The application seamlessly guides panelists through each consumption occasion using fun, visual cues with an intuitive design hierarchy to simplify navigation.

"Mobee's technology brings consumption data collection to a completely new level," said Janice Linnane, Vice President of Product Leadership at Nielsen. "With the ability to track on-the-go, anywhere and anytime, Nielsen is able to deliver unique insights beyond purchase data and identify distinct consumption habits down to occasions, need states, meal times and more. Additionally, using mobile technology enables us to fully experience situations surrounding consumption. Because panelists use the app in the moment, clients will see actual behavior as opposed to recalled experiences which happened over the past weeks or months. Panelists provide details about the type of meal or snack, why they chose to consume it, whom they are with and information on how it is prepared or what it was combined with. Insights come to life through user submitted photographs to show exactly what they are describing. For marketers, this means that answers will emerge to answer questions across business functions."

"Mobee's platform, which supports the industry-leading crowdsourced in-store data collection for retailers, brands and asset management firms was built specifically to collect offline data in-the-moment and on-the-go," said Anand Raman, Vice President of Business Development at Mobee. "This is a game changer as there is no longer a reliance on recall. For brands and businesses, they will have key consumption insights immediately at the product level."

The Mobile solution, when combined with cloud computing and SaaS framework, is not only transforming the way data is captured on the go, but also disrupting the speed and scale of the data capture by empowering the average consumers to be data ninjas and document at home and on-premise product usage. The scale and real-time nature of the crowdsourced data and insights give a new meaning to data-driven decisions and help redefine the brand's overall product and retail strategy. This application of technology opens new doors to identify opportunities in product and packaging innovation, targeting, co-merchandising, and promotional decisions.

Insights from The Nielsen Product Diary mobile application can be found through Nielsen's Homescan Consumer Moments service offering which will be available starting in the 4th quarter of this year.

For more information about this collaborative relationship, visit http://www.getmobee.com/press-releases/ and http://www.nielsen.com/us/en/press-room/2015/nielsen-announces-the-launch-of-homescan-consumer-moments.html