ADSHIFT

ADSHIFT Raises $650K in First Round Financing

CHICAGO, February 23, 2016 — ADSHIFT, a SaaS startup focused on digital advertising optimization, has secured $650,000 in first round financing from Ellis Island Investments, an investment arm of the Pritzker-Vlock Family Office. David Fields, principal of Ellis Island Investment will join founders Richard Bray and Jason Randolph on ADSHIFT’s Board of Directors.

ADSHIFT is a first-of-its-kind SaaS technology which aims to eliminate inefficiencies in digital advertising by automatically reallocating ad spending to the most profitable products and markets. With ADSHIFT’s technology, digital ads automatically respond to changes in inventory levels, weather, social trends, interest rates or any other key data set that drives business operations. By integrating this key business data into digital marketing campaigns, ADSHIFT delivers the most targeted, relevant and up-to-date ads driving both cost savings and increased revenue for its clients.

“ADSHIFT’s technology is a pioneer in the data integrated marketing industry,” said Richard Bray, CEO of ADSHIFT. “Too much money is wasted on static digital ads and marketing strategies that are not responsive to the dynamic changes taking place on a minute by minute basis that materially impact business operations. Our technology is designed to eliminate these inefficiencies and therein revolutionize the way businesses advertise on the web.”

“This financing will enable ADSHIFT to continue the development of our technology suite, further client acquisition and ultimately help us reach our breakout growth potential,” added Jason Randolph, Chief Innovation Officer of ADSHIFT.

“What Richard, Jason and the team have built over the last three years is quite impressive, and I am excited to be working with them to help fuel further growth,” said David Fields of Ellis Island Investments.

Benefits for Businesses

Elimination of Wasted Ad Spend, Optimized Budget Reallocation, & Increased ROI—According to ADSHIFT client data, as much as 20 percent of digital ad spend is spent on low margin and no margin products. During the 2015 holiday alone, as much as 14 percent of online-advertised products were actually out of stock.1 By reallocating ad budgets to higher margin products, ADSHIFT has reduced cost per conversions by up to 20 percent as well as increased overall ROI of ad spend by 30 percent.

Fast & Seamless Implementation—Over 67 percent of marketers say it takes between one and six months to implement a new technology into their marketing efforts.2 This is valuable time that could be spent on utilizing the technology’s benefits. ADSHIFT requires no major IT integration which allows it to be implemented in less than ten days.

Data-Driven Marketing—Data integrated marketing is a relatively untapped field. Only eight percent of worldwide eCommerce businesses manage marketing data across all channels on a single platform.3 Those not managing data on a single platform cited lack of available technology as the primary obstacle. Likewise, those managing data on separate platforms experience difficulty in aggregating the data for decisions related to marketing strategy. ADSHIFT provides this solution.

For more information or a personalized demo of ADSHIFT, email sales@adshift.com or visit adshift.com.

About ADSHIFT

Headquartered in Chicago, IL, ADSHIFT is a venture backed SaaS technology company that helps its clients spend their digital advertising budgets more efficiently by automatically reallocating ad spend to their most profitable products and markets.

ADSHIFT works across all paid marketing channels (Google, Bing, Facebook, Display and more) and runs in every major language. Most importantly, ADSHIFT was designed to be launched on any company’s digital ad campaigns in less than 10 days and without any major IT integration or compliance reviews.

This announcement follows the company’s rebranding from its original name, InteractiveH2O. Current clients include respected agencies and dozens of well-known industry brands. The company has seen 440% organic growth in the past two years.

About Ellis Island Investments

Ellis Island Investments LLC (“EII”) is one of the investment arms of the Pritzker-Vlock Family Office. EII makes seed and early-stage investments in disruptive businesses led by passionate entrepreneurs. EII’s areas of focus include digital identity, cyber security and data analytics.

News Article/Press Release