The company intends to use the funds to expand its sales team and grow its technologies globally.
Founded in late 2011 by Christophe Collet, CEO, S4M has built a performance advertising platform for mobile which includes two offering:
– FUSIO by S4M – an analytics tool that uses an algorithm to predict, serve, measure, optimize and deliver mobile ad campaigns in real time, and
– YANCO by S4M – a mobile programmatic platform which uses artificial intelligence and predictive analytics to identify potential customers in real time.
The company now has over 60 employees in 5 offices across the US, Europe, Asia Pacific and South America, serving more than 150 advertisers globally.