Averetek, a world leader in channel marketing automation solutions - today announced that it has expanded its executive team with the appointment of industry veteran Michael Moore as Vice President of Channel Strategy. In this capacity, Moore will be responsible for the Company's corporate marketing strategy and operations, as well as spearheading strategy and initiatives for Averetek’s growing consulting practice.
"We are pleased to have Mike join Averetek’s executive leadership team to help in our efforts to expand our market awareness, drive growth and accelerate market share gains," said Peter Thomas, CEO and Founder of Averetek. “Mike brings an array of talents, industry knowledge and a proven track record in understanding the market dynamics that motivate customers, vendors as well as partners. “
Most recently Director of Worldwide Field Marketing at Progress Software, Moore oversaw the development of a partner marketing framework that expanded marketing programs and demand creation offerings to drive growth through more than one-thousand partners globally. In his previous role at GE Healthcare, Moore led the development of a first-generation partner program to support growth through new and existing partners in the Healthcare IT division.
This isn’t the first time Moore and the Averetek team have collaborated to deliver compelling partner-centric solutions. During his tenure with Microsoft, Moore engaged Averetek to build a first-of-its-kind solution that enabled Microsoft resellers to create and manage their own seminars and webcasts.
“I’m excited to be joining Averetek, especially during a period of rapid innovation in channel marketing,” said Moore. “Enabling vendors to accelerate growth by helping them unlock the potential of their partners is fundamental in today’s business climate. I look forward to using my experience to benefit our clients.”
Averetek, Inc. was formed in 2000 and is based in Edmonds, Washington. Averetek works to put the power of their client’s brand in the hands of their reseller partners and in turn they watch their channels grow. Using CampaignCore, Averetek’s clients drive leads and win business to, through and with their reseller partners. Averetek is the partner-led demand generation engine for many companies, including Cisco Systems, SAP, Citrix Systems, Juniper Networks, Avalara and Enphase Energy.News Article/Press Release