This statistic is a clear indicator that in 2016 your online brand is a vital piece of growing your business. Consumers, whether B2B or B2C, increasingly use the internet as the first step in researching products and services. Making sure your business can be found and expressing the right messaging online is crucial for converting new customers and for engaging current customers.
Online branding will have some similarities and many differences to your offline branding. We will discuss some of the key elements of successful online branding in this webinar.
YOU'LL LEARN ABOUT:
The Three Pillars of Online Branding: Design, SEO and Engagement
Defining your strategy with a buyer persona
Key elements of online customer experience
Developing your online identity and voice
Strengthening your presence and reach
News Article/Press Release