Nugit

Outlook 2017: Five Singapore start-ups to watch

Fine-tuning data analytics

Singapore-based data analytics start-up Nugit has developed an app that helps marketers consolidate data collected from digital marketing channels such as Facebook, and turn it into easy-to-read reports.

Nugit automates the entire process from data extraction to collation and presentation.

The company, which was founded in 2013, counts Facebook, Johnson & Johnson and advertising firm Publicis among its clients.

It raised US$5.2 million (S$7.5 million) from Sequoia India in October. The money will be used to hire more engineers and data scientists to further develop the product, founder and chief executive David Sanderson said back then.

The company also said it was looking to expand into Australia and Japan.

News Article/Press Release