Bitly Enterprise

Bitly's Mobile Optimizer: Building Seamless Mobile Experiences

Mobile is king by almost any metric, so it’s no surprise Apple and Google are making plays to streamline but also tighten their grip on their mobile experiences.

Luckily deep links, which route directly to in-app content, can cut across these mobile walled gardens. Today, Bitly is expanding the way enterprises use deep linking to create seamless mobile customer experiences.

All of Bitly’s Enterprise users will now have the tools to control their own mobile CX, and directly drive key metrics like app downloads, app opens and customer satisfaction.

These brand-new features are now available:

– Support for Apple’s Universal Links and Android’s App Links: Take advantage of these advanced, industry-standard deep linking protocols with little effort. Simply associate a domain so that all Bitlinks on that domain drive customers straight to your iOS or Android app. And if your app isn’t installed? Customers can be sent to the app download page, mobile web, or be left to choose their own journey —you decide what happens next.

– SDK-enabled shortening, deep linking, and deferred deep linking: In addition to bringing you Bitly’s classic shortening, our SDK has everything you need to create an outstanding mobile CX, now including deferred deep links. These clever links remember which URL your customer clicked prior to installing and loads that content right after the download or first login.

– Intuitive in-product interface: Set up your domain(s) for deep linking in just a few clicks. Rest easy knowing your customers are always getting the mobile experience you intended. Account admins can change the deep linking settings at any time.

Mobile Optimizer can drive app installs, re-engage current customers, or even power customer service functions such as notifications and password resets. Bitly gives enterprises the highest degree of control and flexibility to build mobile experiences that are as personalized, fast and secure as they need them to be.

To learn more, go to bitly.is/mobileoptimizer .