PushPro - Web Push Notifications

iOS Web Push Notifications, What's New?

The future of web push notifications looks bright. We've seen Apple change its guidelines, which now allow mobile apps to advertise with push notifications. This is of course interesting for the future of web push notifications for iOS devices. Apple does not (yet) allow push notifications to be sent on apple phones coming from websites. We haven't heard from Apple for a long time, however, this update and speculation around the trend about web push notifications brings new possibilities regarding web-based notifications on iOS devices.

Recent news from Apple stats that over the years, Apple has persisted in preventing push notifications from apps, advertising or pushing marketing content. Regarding the updated guidelines by Apple, iOS developers can now send advertisements using push notifications for their apps. Despite this, push notifications only apply if the user has given explicit permission. You might think, why would you want to opt-in for ads? Ads can often be personalized and easily unsubscribed from, meaning users only see what they want and what’s relevant.

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