Postalytics Direct Mail Automation

Postalytics Announces Customized Envelopes Now Part Of Direct Mail Automation

Postalytics clients can now design customized envelopes as reusable “templates” in the groundbreaking Direct Mail Editor. PDF proofs can be generated in real time and envelopes ordered in minutes. Once received in inventory, Postalytics users can deploy envelopes in fully automated direct mail campaigns that deliver personalized messages at scale.

CEO Dennis Kelly will be presenting an overview webinar of the new custom envelope capability on Thursday, February 11th at 1:00 PM EST. Register for the webinar here:

https://www.postalytics.com/blog/custom-envelopes-unlimited-triggered-drips-more-postalytics-update/

Postalytics CTO Alec Graziano led the product team that designed the new custom envelope capability. “Postalytics was founded on the idea that we could eliminate friction and improve direct mail with cloud-based software. Custom envelopes have been the top requested new feature from our clients. Now, we’ve given them a fast, easy way to add images, logos and messaging to the front and back of the envelopes to drive up response rate of their automated letter campaigns.”

“Adding customization to the envelope can have a massive impact on the response rate to any direct mail campaign” said Justin Queen, President of Sales Engine. “Now we can effortlessly A/B test different envelope messages and see the impact on response right within the Postalytics dashboard.”

The custom envelope update is likely to power even more growth for Postalytics in 2021. “While the pandemic caused traditional direct mail marketing to plummet in 2020, Postalytics posted incredible growth, adding over 1,300 new customers and seeing massive expansion of all of our growth metrics” said CEO Kelly. “By making direct mail fast and easy, by integrating it with CRM and Marketing Automation, and by developing delivery and response tracking, we’re making direct mail look, act and feel like a digital marketing channel.”

Learn more about the new custom envelope update: https://www.postalytics.com/blog/custom-envelopes-unlimited-triggered-drips-more-postalytics-update/

About Postalytics

Postalytics is the leading direct mail automation tool that is used to scale their marketing programs. By integrating direct mail into the leading CRM and Marketing Automation platforms, Postalytics streamlines the creation, production and tracking of direct mail. Marketers use Postalytics to send postcards and letters at each stage of the customer lifecycle without needing to worry about printing, mailing, postage or any of the headaches of traditional direct mail.

Lean more at www.postalytics.com