DM20

14th Platform Feature Available Now at DM20.com!

As a marketing technology firm, DirectMail2.0 strives to release new cutting-edge digital products two to three times per year to add more value for our partners. Growth last year was led by marketing products centered on personalization, notably individual-level QR codes (which garner better campaign attribution) and its newest hyper-targeted technology, TargetMatch, which displays ads to all devices within the household on a campaign’s mailing list wherever they may be, regardless of device.

Personalization at this scale has only been achievable through the ongoing development of DirectMail2.0’s automation platform. Originally launched in 2016 with three features, the DirectMail2.0 automation platform increased to thirteen technologies designed to add a 50% lift in response to traditional direct mail marketing.

Now, the 14th technology has been released: Email Notification of Mail Delivery. This new feature will deliver 2 emails to the mail recipients, drawing their attention to the mail piece: One day prior to the mail delivery, and the day after mail delivery, directing the recipient to click on the mail piece image in the email and thus go to the website the campaign is targeting. This will raise impressions and of course engagements and thus improve the campaign results.

With the DirectMail2.0 campaign portal you can track ROI and attribution on campaigns in real time and export reports. Its intuitive, user-friendly design makes it easy to review and manage campaigns.

Learn more at DM20.com!