Over the Top (OTT) marketing

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Definition

Over-the-Top or OTT marketing and advertising refers to the delivery methods of programs and advertising from streaming services. Television delivered through the internet and not through a managed cable service are “over the top” of those services. 

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Products

AdStir is a media buying platform enabling marketers to purchase media at-cost across major platforms such as Hulu, Roku, Fire TV Stick, Apple TV, Peacock, HBO Max, and more.
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Allroll is a marketing platform for channel owners on Roku, enabling advertisers to place ads in front of relevant viewers among millions of users. Target viewers by demographics, interests, location, device, and other parameters.
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AXIS is a targeted UX management console and suite of multi-platform reference apps. When it comes to user experience, personalisation matters. AXIS – part of Deltatre’s Massive Video Experience Suite – helps content, marketing, and editorial teams t...
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Beachfront is a video ad management platform for media and advertisers. It is a trusted source for transparent buying and selling of premium video inventory, and the only real-time solution for set-top box VOD and OTT.
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By Beamr
Beamr 5x is a video encoding tool that enables OTT distributors, MSOs, Satellite operators, Telcos, and content distribution networks to deliver their content over bandwidth constrained networks and connections. With an agile encoding framework that ...
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By Piksel
Piksel Digital Showcase is a flexible, modular tool that combines Multichannel Content Management features with Digital Asset Management, giving Over the Top (OTT) video providers a fully featured solution straight out of the box. Its multi-channel a...
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The Intertrust ExpressPlay DRM is a digital rights management system offering access across all popular platforms and formats. Intertrust ExpressPlay DRM is a cost-effective turnkey solution that offers complete end-to-end protection for over-the-top...
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By Piksel
Fuse Metadata Manager enables you to manage complex editorial workflows for broadcast and OTT advertising. Fuse Metadata Manager enables marketers who wish t consolidate their metadata into a single, coherent, low latency dataset, creating a highly a...
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By Hulu
Hulu Ad Products include a broad range of options from short-form commercial spots to interactive interstitials and beautiful title card slates. Hulu offers advertising solutions that strategically integrate with Hulu video in order to reach the righ...
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By Roku
Roku Audience Solutions is an advertising platform that enables Roku channel publishers target their video advertising more effectively to their audience.
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