Outsource your Stack Documentation Learn More

Over the Top (OTT) marketing

< Back to category

Definition

Over-the-Top or OTT marketing and advertising refers to the delivery methods of programs and advertising from streaming services. Television delivered through the internet and not through a managed cable service are “over the top” of those services. 

Contribute to this definition

Products

AdStir
By Stirista
AdStir is a media buying platform enabling marketers to purchase media at-cost across major platforms such as Hulu, Roku, Fire TV Stick, Apple TV, Peacock, HBO Max, and more. Manage and deliver campaigns across multiple channels with access to premiu...
  Compare
Allroll
By Allroll
Allroll is a marketing platform for channel owners on Roku, enabling advertisers to place ads in front of relevant viewers among millions of users. Target viewers by demographics, interests, location, device, and other parameters.
  Compare
AXIS
By Deltatre
AXIS is a targeted UX management console and suite of multi-platform reference apps. When it comes to user experience, personalisation matters. AXIS – part of Deltatre’s Massive Video Experience Suite – helps content, marketing, and editorial teams t...
  Compare
Beachfront
By Beachfront Media
Beachfront is a video ad management platform for media and advertisers. It is a trusted source for transparent buying and selling of premium video inventory, and the only real-time solution for set-top box VOD and OTT.
  Compare
Beamr 5x
By Beamr
Beamr 5x is a video encoding tool that enables OTT distributors, MSOs, Satellite operators, Telcos, and content distribution networks to deliver their content over bandwidth constrained networks and connections. With an agile encoding framework that ...
  Compare
Cleeng
By Cleeng
Cleeng is a Subscriber Retention Management (SRM™) solution designed for OTT video services.
  Compare
Compulse Performance TV
By Compulse
Compulse Performance TV provides users with a smarter way to buy, manage, optimize, and measure over-the-top (OTT) campaigns across all device types.
  Compare
ExpressPlay DRM
By Intertrust Technologies Corporation
ExpressPlay DRM is an integrated and cloud-based multi-DRM service that supports all major DRMs with scalability proven in the world’s largest OTT streaming services globally. This cloud-based multi-DRM service enables content owners and OTT streamer...
  Compare
Fuse Metadata Manager
By Piksel
Fuse Metadata Manager enables you to manage complex editorial workflows for broadcast and OTT advertising. Fuse Metadata Manager enables marketers who wish t consolidate their metadata into a single, coherent, low latency dataset, creating a highly a...
  Compare
Hulu Ad Products
By Hulu
Hulu Ad Products include a broad range of options from short-form commercial spots to interactive interstitials and beautiful title card slates. Hulu offers advertising solutions that strategically integrate with Hulu video in order to reach the righ...
  Compare
Finding more products...
Stay on top of the latest industry technology announcements with our weekly newsletter

About

CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 16,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

Read more ›

Follow Us

Navigation

CabinetM for Operations Professionals Pricing Stack Documentation and Management Services CabinetM for Agency & Technology Consultants CabinetM for Marketing Technology Vendors About Us Press Leadership Contact Us Terms of Use Privacy Policy

Contact Us

CabinetM, Inc.
115 Oxbow Rd.
Framingham, MA 01701
eross@cabinetm.com

Browser detection

You are using a browser (Robot/Spider) that is not supported on our site. Please update your browser to the latest version to have the most effective experience on CabinetM