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Over the Top (OTT) marketing

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Definition

Over-the-Top or OTT marketing and advertising refers to the delivery methods of programs and advertising from streaming services. Television delivered through the internet and not through a managed cable service are “over the top” of those services. 

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Products

AdStir
By Stirista
AdStir is a media buying platform enabling marketers to purchase media at-cost across major platforms such as Hulu, Roku, Fire TV Stick, Apple TV, Peacock, HBO Max, and more. Manage and deliver campaigns across multiple channels with access to premiu...
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Allroll
By Allroll
Allroll is a marketing platform for channel owners on Roku, enabling advertisers to place ads in front of relevant viewers among millions of users. Target viewers by demographics, interests, location, device, and other parameters.
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AXIS
By Deltatre
AXIS is a targeted UX management console and suite of multi-platform reference apps. When it comes to user experience, personalisation matters. AXIS – part of Deltatre’s Massive Video Experience Suite – helps content, marketing, and editorial teams t...
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Beachfront
By Beachfront Media
Beachfront is a video ad management platform for media and advertisers. It is a trusted source for transparent buying and selling of premium video inventory, and the only real-time solution for set-top box VOD and OTT.
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Beamr 5x
By Beamr
Beamr 5x is a video encoding tool that enables OTT distributors, MSOs, Satellite operators, Telcos, and content distribution networks to deliver their content over bandwidth constrained networks and connections. With an agile encoding framework that ...
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Cleeng
By Cleeng
Cleeng is a Subscriber Retention Management (SRM™) solution designed for OTT video services.
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Compulse Performance TV
By Compulse
Compulse Performance TV provides users with a smarter way to buy, manage, optimize, and measure over-the-top (OTT) campaigns across all device types.
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ExpressPlay DRM
By Intertrust Technologies Corporation
ExpressPlay DRM is an integrated and cloud-based multi-DRM service that supports all major DRMs with scalability proven in the world’s largest OTT streaming services globally. This cloud-based multi-DRM service enables content owners and OTT streamer...
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Fuse Metadata Manager
By Piksel
Fuse Metadata Manager enables you to manage complex editorial workflows for broadcast and OTT advertising. Fuse Metadata Manager enables marketers who wish t consolidate their metadata into a single, coherent, low latency dataset, creating a highly a...
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Hulu Ad Products
By Hulu
Hulu Ad Products include a broad range of options from short-form commercial spots to interactive interstitials and beautiful title card slates. Hulu offers advertising solutions that strategically integrate with Hulu video in order to reach the righ...
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