Video Advertising

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Definition

Video Advertising tools enable advertisers to deliver and measure video ad campaigns across devices, and to find and target audiences. Video Advertising describes various video-enabled Display Advertising methods (banner, sidebar, interstitial or overlay), or any video ad served as part of streaming video, video-on-demand, digital subscription and webcasts. Video ads are served as pre-roll units (before the video content begins), mid-roll or post-roll. The term sometimes extends to include Companion ads, the branded "skin" or content surrounding embedded video on any website. Today's feature-rich video marketing platforms enable tracking of ad view counts, how long each viewer let a video play, how many let it play to completion, and how well each video is contributing to sales goals.

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Products

AdChef is an advertising automation platform. AdChef ensures delivery of the most engaging and activating ads to the right person, in the right format, at the right time, via a number of channels.
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AdColony is one of the largest mobile advertising platforms in the world. With proprietary "Instant-Play" technology, the AdColony network serves razor sharp, full-screen video ads instantly in HD, eliminating the biggest pain points in mobile video ...
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By Adoveo
Adoveo is a platform for creating video advertising. Adoveo allows marketers to create embed codes for videos to be used in programatic ads or social media, with different templates available for different campaigns.
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AdParlor is a social and video advertising platform that aims to help brands and agencies improve campaign performance across Facebook, Twitter, Instagram, and YouTube. The platform is a one-stop-shop for the four largest social platforms so clients ...
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Adtago is a digital video and display advertising ecosystem.
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AirTV is a free video publishing and syndication platform. Content providers can increase their margins and have greater control over content distribution and ads, while publishers earn money by embedding premium videos.
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Answer Media is a marketplace that ensures premium video ad inventory is available to advertisers. The platform makes it easy for publishers to embed and create new premium video ad inventory.
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Beachfront is a video ad management platform for media and advertisers. It is a trusted source for transparent buying and selling of premium video inventory, and the only real-time solution for set-top box VOD and OTT.
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By Bidio
Bidio is a real-time auction platform that crowdsources video marketing through an innovative "prize per click" model. Bidio never interrupts viewers, letting sponsors create and control unique video campaigns.
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Brandzooka is a video advertising platform that uses attributes and interest targeting to find your audience. Define who they are by location, income, marital status, and more. Then, dig into their interests and activities to tell us exactly what the...
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