Blockchain for Advertising

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Definition

Blockchain is a shared, virtual ledger that can record the history of transactions that cannot be altered. Each transaction is put into a block, and those blocks are linked in an irreversible chain. The record is distributed among all users, making access and the ability to reconcile records faster; Each member of the network has access rights so that confidential information is shared on a need-to-know basis. The process makes transactions secure, faster and more transparent. Tools in this subcategory use Blockchain to enable advertising tools. 

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Products

AdCasts is powerful, yet easy-to-use self-serve DSP. This "ready-to-go” robust SaaS platform makes it easy for advertisers to get set up with programmatic advertising without having to allocate resources to build a platform themselves. Sophisticated ...
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By MetaX
adChain is an open protocol on the public Ethereum blockchain that allows for the building of decentralized applications for the $175 billion digital advertising ecosystem.
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By AdEx
AdEx is a blockchain-based ad exchange aiming at disrupting the existing online advertising landscape and address its significant problems: advertising fraud, privacy and consent to receiving sponsored messages, etc. AdEx is completely transparent...
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Adshares Network is a decentralized, peer-to-peer market for programmatic advertising. Adshares gives advertisers and publishers ability to trade directly without the need for centralized ad exchanges.
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AdTrades is a dynamic advertising marketplace that streamlines the buying and selling of ad inventory through a seamless and verified bid stream.
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BPC Platform consists of 3 core advertising technologies moved to blockchain for truly distributed nature: Blockchain DSP (BDSP), Decentralized DMP (DDMP), and Smart Contract Ad Exchange (SMARTEX). The Blockchain Demand Side Platform (BDSP) is open R...
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Thinfilm’s CNECT Cloud Platform is an advertising platform that pushes content to an end-user's smartphone once he has tapped that phone on an internet-connected product or stand. The platform allows marketers to create, launch and dynamically manage...
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By Grabbr
Grabbr is a social referral marketing platform that uses ‘social currency’ to market businesses while revealing exactly where their advertising dollars have the largest impact, and which social channels they should be spending their time on to engage...
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The Interactive Video and Experience Protocol (IVEP) is a new platform-agnostic, lightweight and responsive layered technology for online video interactivity and audience retention and engagement. IVEP makes videos embedded on the open web 2-way inte...
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The Lydian Token will be an ERC20 protocol token, compatible with existing Ethereum – related infrastructure. Users of Lydian tokens will be able to negotiate and transact their tokens to Lydian in exchange for state of the art marketing services pro...
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