Marketing Data Management

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Definition

Marketing Data Management tools enable enterprises to standardize and govern data across systems and channels. Data may include information about content, products or customers.

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Products

Claravine is a tool for Enterprise Data Governance that allows users to enforce data taxonomies, naming conventions and collaborative processes, as well as manage data formats, connect across systems, and power automated workflows.
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Loop Cloud collects data from different touchpoints to and from the Loop cloud where it is aggregated automatically for you. Enables Loop’s application programming interface (API) to directly integrate with infrastructures such as POS systems.
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