Enterprise Resource Planning (ERP) Platforms: Automotive Industry

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Definition

Enterprise Resource Planning (ERP) platforms integrate all facets of an operation, from product development, manufacture, sales and marketing into a single database, application and user interface. Tools in this category are designed for the automotive industry.

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Products

Helix, also marketed as Helix DNA, is a marketing automation platform for automotive dealerships. Helix combines audiences, attribution, and automation for the automotive industry, with more than 35 million automotive customers.
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