Webinar Platforms

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Definition

Webinar platforms offer presentation tools with video and/or audio for a view-only attendee learning experience, however, there are often audience interaction and engagement tools included. With the ability to customize registration landing pages and interaction tools, webinars can capture first-person data and buying signals to qualify leads and personalize the buyer's journey.

  • Typical features of a webinar platform include:
  • Presentation tools (slides, video embed, whiteboard)
  • Customizable forms and landing pages
  • Email campaign creation and tracking
  • Built-in audience interaction tools (polls, Q&A, chat, downloads, CTAs)
  • Live and on-demand replay options
  • Webinar analytics dashboard with audience insights
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