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Media and Analyst Relations

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Definition

Media and Analyst Relations Management platforms include resources for finding the right journalists and bloggers, for creating, distributing and tracking news releases, monitoring for mentions on web and social media, measurement tools to gain intelligence about campaign success, and reporting tools for sharing campaign results.

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Products

Ace Media PR Platform
By Ace Media
Ace Media equips you with the online tools needed to streamline your company’s PR workflow while increasing results. The PR platform's intuitive features help you manage and create PR assets, increase visibility, generate exposure, and create data-ri...
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Agility PR
By Agility PR Solutions
Agility PR is a global media contact database and media monitoring platform that helps users target key influencers, amplify content and measure impact.
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ARchitect
By ARInsights
ARchitect is a cloud-based platform that helps Analyst Relations professionals manage their workflow from a single application.
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BASE platform
By Retail Marketing International
BASE os a suite of solutions are designed to optimize each stage of media planning process, empowering retailers, brands, and agencies to drive efficiency and maximize their ROI.
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Cision Connect
By Cision
Cision Connect is a relationship management solution for PR and communications professionals. With Cision Connect, users can now tap into a network of over 1.1 billion social influencers, journalists, media outlets and opportunities all in one place....
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Help a Reporter Out (HARO)
By HARO
Help a Reporter Out (HARO) is a sourcing service, connecting journalists with relevant expert sources to meet journalists’ demanding deadlines and enable brands to tell their stories.
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JustReachOut
By Criminally Prolific
JustReachout is a platform to match marketers with the journalists and publications that will write about them.
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MediaRoom
By PR Newswire
PR Newswire MediaRoom is a branded microsite that enables marketers to showcase and manage PR and campaign content, helping organizations drive interaction with media, clients and stakeholder communities.
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Muck Rack
By Muck Rack
Muck Rack is public relations and communications software built for the digital, traditional and social media world. Find and engage with journalists, bloggers and freelancers around the world, monitor the news and build reports on your PR efforts. U...
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Muck Rack
By MuckRack
Muck Rack is a Public Relations Management (PRM) platform that enables organizations to build relationships with the media, manage crisis risk and demonstrate PR’s impact on business outcomes.
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 16,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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