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Real Time Interaction Management

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Definition

Real Time Interaction Managment focuses on next-best-action strategies for customer-initiated interactions via inbound channels. It relies heavily on systems of insight (customer data and analytics) and systems of engagement (automated content and interactions). Tools in this category cover multiple inbound, outbound, digital, and offline channels. 

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About

CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 16,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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CabinetM, Inc.
115 Oxbow Rd.
Framingham, MA 01701
eross@cabinetm.com

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