Real Time Interaction Management

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Definition

Real Time Interaction Managment focuses on next-best-action strategies for customer-initiated interactions via inbound channels. It relies heavily on systems of insight (customer data and analytics) and systems of engagement (automated content and interactions). Tools in this category cover multiple inbound, outbound, digital, and offline channels. 

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Products

By Adobe
Adobe Analytics provides a 360-degree customer view through real-time web and mobile analytics, advanced data visualization, powerful predictive models, and algorithmic cross-channel attribution. Adobe Analytics is a powerful solution for driving mor...
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By Adobe
Adobe Campaign enables marketers to personalize and deliver campaigns across all online and offline channels. Available stand-alone, or as part of the Adobe Marketing Cloud.
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By Adobe
Part of the Adobe Marketing Cloud, Adobe Experience Manager is a comprehensive content management solution for building websites, mobile apps, and forms. The solution enables marketers to create and manage an interactive digital experience that keep...
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By Adobe
Adobe Marketing Cloud is an integrated suite of products comprising a comprehensive, end-to-end marketing automation and management solution. The platform provides insights across a range of analytics, social media management, advertising campaign ma...
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As part of Alterian's Adaptive Customer Experience™ Platform, 'Chameleon', Dynamic Decision Engine (DDE) adapts to every customer interaction in real-time with in-the-moment personalization on any channel such as real-time email content or website c...
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The Celebrus Big Data Engine is a digital big data technology that captures, contextualizes and delivers real-time data about individuals’ behaviors across a brands’ digital channels including websites, mobile apps, social and streaming media.
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EngageOne Video is a personal, powerful and profitable way to engage customers. Grow sales and streamline service with real-time content.This state-of-the-art technology lets you make more personal connections with customers, prospects, partners and ...
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Evergage Platform provides marketers with real-time dynamic content, inline messaging features, behavioral analytics and segmentation, all with just one line of Javascript code placed in a website header. Once installed Evergage will begin to track v...
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The Experian Marketing Suite is a data management solution that unites Experian's customer identity, analytics and cross-channel marketing solutions into a single platform so that marketers can create and deliver intelligent interactions with custome...
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By IBM
IBM Interact is a real-time interaction management solution that uses current behavior, historical profile data, marketer defined rules and logic, and cognitive self-learning to provide the optimal communication during customer interactions. The sol...
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