Call-to-Action (CTA) Tools

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Definition

Call-to-Action (CTA) Tools prompt customers to respond to an offer on a brand site or brand social media properties. Tools range from notification bars posted via simple widgets to targeted ads based on customer geolocation. 

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Products

ActiveDEMAND is a fully integrated, web-based marketing automation platform for small to medium sized businesses. Packed with features for streamlined campaign management, campaign recipes and attribution reporting, ActiveDEMAND enables even a sole p...
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AddThis is a collection of mobile-ready, easy-to-install website widgets that are designed to drive engagement through action. Involve users with Share Buttons, Follow Buttons, Recommend Content Buttons and more.
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By Adoric
Adoric is a platform for customer engagement. Adoric’s algorithm enables customers to show specific messages based on their users' behavior, serving up the right content to make conversions.
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BounceHelp is a suite of web engagement software, including an exit monitor, contact button, and mobile connect solution.
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Callmaker is a quick and easy way to convert website visitors into live phone calls. When your website visitors submit a phone number, they are guaranteed a callback in less than 25 seconds. Callmaker automatically calls your sales reps, and when one...
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Engageform is lead generation software that engages potential customers with gamification. The platform makes it easy to quickly create custom quizzes, polls, surveys and more.
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Frontuser Push Notification helps engage and retain website visitors with personalized push notifications.
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Smart Popup makes it easy to set up customized smart pop-ups to drive targeted audience back on your site.
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The Hello Bar is an online notification bar that shows up at the top of any website and draws the attention of web users to an important Call to Action of any kind.
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By Inwise
Inwise is a free marketing cloud that aims to empower your business. Collect new subscribers with smart popup forms; automate a personalize customer journey and raise your conversion rate; use landing pages and email marketing; use email marketing, t...
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