Product Overview
Available in both SaaS and managed models, Madison is Byyd's mobile advertising buying platform. Madison gives advertisers and agencies access to global mobile web and app inventory, enabling them to run performance, rich media and video ad campaigns across a wide range of inventory sources to drive direct response, increase consumer engagement and build awareness.
Byyd's highly scaleable, powerful technology platform and effective algorithms deliver proven engagement and ROI for large advertisers, agencies, trading desks and mobile operators. The platform provides transparency, control and efficiency in today's fast-moving mobile market.
No technical expertise required
Instant
Marketing Function Automation, Channel Marketing, Customer Acquisition
For Use ByCompany Type B2B, B2C, NPO, GOV, AGN
Company Size Large enterprise (>10,000)
Market/Industry Specialization No market specialization
Startup Friendly Yes
Current / Past Customers Weve, Universal ParaNorman, Universal The Lorax, John Lewis, Sky Sports