Criteo

Product Overview
The data-driven Criteo is designed to boost performance advertising campaigns and deliver easy-to-measure results. The platform features personalized advertising for mobile, social, desktop, and email across high-quality inventory from more than 7,000 publishers and leading RTB networks. Using Criteo's Management Center, marketers can activate their consideration campaigns and gain insights into brand results.

• Traffic Generation enables marketers to influence prospective users in high-intent moments as they research, compare and consider different brands.
• API integration with existing system.
• Cost-per-click pricing optimized against cost-of-sale.
• Display ads optimized and delivered in real-time for each individual consumer across mobile, social and desktop.
• Easy-to-use campaign management and reporting tool.
• Extensive inventory from leading RTB platforms and direct relationships with premium global publishers.
• AI Engine pushes display ads at the precise moment a user is ready and willing to engage with the brand.
• High-quality, visible ad inventory across over 7,000 direct publishers and leading RTB networks.
• Individual product recommendations through display ads optimized for every individual consumer.
• Mobile marketing insights on campaign performance, lifetime value (LTV) and customer purchase paths.
• More sales at the same cost of sales with the latest release of the Criteo Engine.
• Next generation mobile banners.
• Personalized product recommendations driven directly from site-data and inventory.
• Pinpointing of accurate attribution and acquisition source data.
• Post-click sales attribution as the measure of effectiveness.
• Real-time analysis via dashboard including downloads, engagement, daily active users and lifetime value.
• Seamless extension of campaigns to mobile web, on both Android and iOS devices, including in-app.
• Targeting both active site users and customers who have never visited.
• Touch enabled functionality.
• Uses an advertiser’s own subscriber data or 3rd party data for visitors who are not currently registered.

With personalized advertising for mobile, social, desktop, and email across high quality inventory from more than 7,000 publishers and leading RTB networks, the Criteo Engine features transparent, easy-to-measure ROI based on post-click sales. Criteo Email can increase sales by 30% while keeping the same cost of sales.