Direxxis Marketing Platform

Product Overview
Direxxis Marketing Platform is a cloud based, integrated marketing solution designed to support organizations with decentralized sales and marketing needs.

• Direxxis Marketing Resource Management technology enables you to easily control and distribute marketing assets, content, and templates to wherever you need them in your organization from one centralized location.
• Direxxis’ Campaign Manager delivers the integrated marketing campaign management tools needed to drive new revenue. Optimize contact mix across segments, channels, products, offers and treatments to provide the best offer for an individual.
• Direxxis’ Marketing Performance Management module lets you easily track every important performance metric of your marketing efforts, optimize campaigns, and provide executive-level visibility into critical marketing metrics.
• Direxxis’ intuitive cloud based marketing portal enables turnkey, integrated sales and marketing communications. The field marketing portal user interface is your single point of entry to provide different users with the tools and controls necessary to deliver integrated marketing management.
• Direxxis’ powerful fulfillment and delivery platform enables marketers to deliver cross-channel, integrated marketing campaigns.
• Direxxis’ robust marketing operations platform provides the tools to administer, automate and deliver data driven sales and marketing programs. Administrative-level users easily manage all aspects of the solution with robust, real time administrative tools.
• Robust data integration technology includes matching, de-duping, persistent key assignment, and data enhancement processing to ensure your marketing segmentation and messaging is driven off of the most up to date, complete data profiles available.

Direxxis delivers the technology, services, and administration tools necessary to allow corporate marketing to enable decentralized users to create, store, localize, execute and measure marketing and advertising communications in a self service, closed loop environment.