Product Overview
Salesforce Interaction Studio, formerly the Evergage Platform, is a CDP (Customer Data Platform) that enables 1:1 marketing across all touchpoints. Deliver truly relevant customer experiences with Salesforce's leading real-time personalization and interaction management solution. Interaction Studio analyzes how customers are interacting with your company across channels and applies AI and machine learning to make real-time decisions about what to show or say to a customer – in the moment – when they are on your website, opening an email, using your mobile app, talking to a call center agent, or talking to an associate in a store or branch.
Evergage enables real-time tracking of dozens of dimensions of visitor and user behavior and provides a user friendly interface for analyzing and segmenting customers.
No technical expertise required
Instant
Marketing Function Customer Acquisition, Customer Engagement and Retention, Metrics and Insights
For Use ByCompany Type B2B, B2C, NPO, GOV, AGN
Company Size Any size
Geographic Scope Multi-national
Market/Industry Specialization No market specialization
Current / Past Customers Publisher’s Clearing House, Ruelala, Citrix, Dyn, Buildium, DataXU, Endurance International Group, Mindflash, Zumiez, Walmart Mexico, Lenovo, Intuit, Academy Sports + Outdoors, Texas Instruments, Harte Hanks, Petplan, Mendix