Product Overview
SAP Customer Data Cloud includes three separate products, SAP Customer Identity, SAP Customer Consent and SAP Customer Profile. SAP Customer Data Cloud helps organizations increase customer retention and boost brand loyalty by providing a transparent, flexible and secure digital experience. SAP Customer Data Cloud helps to address regional consumer privacy laws, including GDPR, by centrally capturing, managing and synchronizing preferences and consent in accordance to regulations across the digital SAP technology stack throughout the customer lifecycle.
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