Product Overview
The platform consolidates customer data from all your existing sources across all devices, sessions and channels such as Web, Mobile, Email, Social, Store and Contact Center. It then applies business logic to create information on every individual customer’s buying journey. This information can drive future marketing actions.
Analyze all your data from practically any source; Get to the individual customer level to truly understand buying behavior; Gain deep insight into audience segments, marketing’s contribution
No technical expertise required
Instant
Marketing Function Metrics and Insights
For Use ByCompany Type B2B, B2C
Company Size Any size
Geographic Scope Multi-national
Market/Industry Specialization Financial, Media, Publishing, Transportation
Current / Past Customers CoxMedia Group, Liverpool Victoria, Rushcard, Cheapflights.com