Product Overview
P2P Audience Sharing from mParticle allows brands to easily share lists of mobile audience members in a secure and privacy-safe manner. Data owners can build an audience for sharing just as they would any other audience, using mParticle's Audience Builder. Once they have opted to share it, the receiving brand simply confirms its acceptance and the receiving brand can instantly activate it across their marketing and advertising platforms.
Audience Sharing continues mParticle’s mission of empowering forward-thinking brands with full control over their data and eliminating barriers to connectivity.
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