Offerpop's Visual UGC Marketing SaaS platform

Product Overview
Offerpop's Visual UGC Marketing SaaS platform empowers brands to encourage and leverage user-generated content at every stage of the buyer journey, improving marketing performance. With Offerpop’s Visual UGC platform, brands create campaigns and promotions from a library of templates to inspire the creation of quality UGC, manage and leverage UGC across marketing channels, and build consumer profiles to improve segmentation and targeting.

• Build valuable, first-party owned data assets starting at the top of the funnel, converting unknown consumers into known identities. Utilize social and affinity data to refine strategic marketing initiatives.
• Collect, manage, and curate User Generated Content (UGC). Prompt consumers to spend more time on your site, improve email marketing click-through rates and ultimately drive sales.
• Craft authentic, engaging experiences that increase the time consumers spend with your brand.
• Gather, visualize, and analyze consumer data on an aggregate or single-experience level.
• Leverage UGC and Shoppable Instagram functionality to drive purchases on landing pages and microsites — and boost conversion rates by embedding UGC into your ecommerce site and mobile app.
• Leverage the authenticity of UGC by including it as part of the purchase path, convert consumer interactions into data points, and drive higher ROI.
• Powerful, collaborative, Experience Studio with “drag and drop” capability makes it easy for teams to design and publish experiences with built-in responsive design.

Offerpop's platform enables you to encourage more of that visual user generated content, identify the best stuff, and leverage it to maximize the return on your existing digital marketing channels.