Product Overview
Optimove's Customer Marketing Cloud combines the art of marketing with the science of data to deliver highly-effective personalized customer marketing campaigns through email, mobile, the Web, Facebook and other channels. Optimove is powered by an innovative combination of advanced customer modeling, predictive micro-segmentation and campaign automation technologies. Marketers use Optimove to plan, manage, automate, analyze and optimize their entire multi-channel customer marketing plan, leaving no customer behind. By automatically personalizing, executing and evaluating a complete system of customer-data-driven campaigns, Optimove enables businesses to maximize customer engagement, loyalty, spend and lifetime value.
Combining marketing art and data science, our mission is to empower marketers with the “emotional intelligence” required to communicate with their customers most effectively at all times, via all available channels. Our goal is to help companies grow their business by more successfully engaging and pleasing their existing customers.
Infinite customer journeys with continuous predictive optimization.
Database integration and customer model creation
IT support required
One Month
Email, Telephone, Video/Text Resources
Marketing Function Automation, Channel Marketing, Customer Engagement and Retention, Integration, Planning
For Use ByCompany Type B2B, B2C, AGN
Company Size Any size
Geographic Scope Multi-national
Market/Industry Specialization No market specialization
Current / Past Customers Outbrain, La Perla, Get Taxi, Zynga, Lucky Vitamin, Caesar's Interactive Entertainment, Greentube, 888, Scientific Games