Product Overview
Quaero accelerates data driven teams as they transform disconnected customer data into energized assets. We have packaged nearly two decades of experience into Quaero’s Customer Data Platform (CDP) delivering a turnkey solution for monetizing customer data from any source - digital or offline. We deliver persistent 360° views of customer data to support key use cases for clients across multiple industries including Retail, Consumer Products, Financial Services, Media, and Health Care.
Quaero is purpose-built for end users who live and breathe data on a daily basis. Marketers and Data-As-A-Product teams use our platform to source and activate information from across their enterprise, turning their unique customer knowledge into bottom line outcomes.
We release their data scientists, analysts, and engineers from time-consuming data cleansing chores, enabling them to focus on delivering powerful segmentation, predictive models, and concrete additions to the company’s data balance sheet.
The Quaero CDP enables fully automated data management unified by a state of the art identity resolution engine. Standard connectors, no-code configurations, and privacy-by-design ensure functional and technical team members work jointly in a seamless, secure customer data environment rapidly deployed in your preferred cloud or internal infrastructure. Quaero’s Customer Data Platform compresses the time, cost, and risk of building strategic assets while keeping fast moving teams compliant and in firm control of their proprietary data resources.
Quaero solves for the marketers biggest headaches. Bringing disjointed large amount of customer data together, providing a unique and timeless view of the customer, central segmentation and marketing channel activation, maintaining raw data for data science, insights and analytics.
Quaero is a best of breed CDP for the Enterprise. We are calibrated to address challenges that large marketing teams face. We complement your current enterprise martech and data infrastructure investments and empower not only marketers but also data engineers and data scientists. We provide flexible deployment into your licensed clouds or on-premise.
Quaero is a cloud based installation, it is centrally accessible and managed within the customer cloud or Quaero managed licensed cloud. Quaero has multiple offices pooling global resources to support implementation.
IT support required
One Month
Email, Live Chat, Telephone
Marketing Function Channel Marketing, Customer Acquisition, Customer Engagement and Retention, Integration, Metrics and Insights
For Use ByCompany Type B2B, B2C
Company Size Large enterprise (>10,000)
Geographic Scope Multi-national
Market/Industry Specialization Airline, Banking, Broadcasting, Consumer Products, Consumer Services, Department Stores, Electronics, Entertainment and Leisure, Financial, Gaming, Health Care, Insurance, Retail & Wholesale, Specialty Retail, Sports, Sporting Goods, Telecommunications, Toys & Games
Current / Past Customers Apple, Siemens, Under Armour, AT&T, ESPN, ADP, M&T Bank, Fidelity, Discover, Marriott, Keurig, Johnson&Johnson, CBS Sports, Nascar, Bank of America