Product Overview
Quantcast Choice is a consent management platform. Quantcast Choice makes GDPR compliance possible, but makes it easier to manage the flow of consumer consent across your digital ecosystem. Among options available via Comcast Choice to the publisher are pop-ups and banners providing transparency into data use purposes and asking the consumer to grant consent for their data to be used in line with GDPR. Consumers will be able to easily access more granular privacy options from the same interface. Those consumer consent choices will then be applied when they engage with the rest of that site, and other sites and vendors using the IAB Europe Framework. Quantcast will continue to push updates to the product as the IAB Framework evolves.
Not specified