Product Overview
RainFocus is an event performance management platform designed to help improve the entire event experience for exhibitors, vendors and attendees. The comprehensive tool includes functionality for attendee management, attendee engagement scoring, and analytics that measure and rank year-over-year and event-over-event data over time. Data captured before, during and after the event is compiled into a set of master data that can be integrated with back-office marketing systems.
RainFocus makes it possible to engage event attendees, measure and score a variety of event and attendee activities, and gather a master dataset that will make it easier to create targeted email campaigns, surveys, and personalized landing pages for specific groups of attendees. Leverage real-time KPI monitoring across multiple campaigns, programs, and toolsets.
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