Product Overview
SDL acquired Alterian, and as of November 2016 Alterian is SDL’s business unit for its cross-channel campaign and real-time interaction management products and services. SDL Campaigns is now called Alerian, a marketing automation solution that keeps customers engaged throughout the buying journey by tapping tools to manage targeted marketing programs, tailor content, and deliver it to the customer on their device of choice.
No technical expertise required
Instant
Marketing Function Customer Engagement and Retention
For Use ByCompany Type B2B, B2C
Market/Industry Specialization No market specialization
Current / Past Customers Majestic Wine, Princess Cruises, Specialty Fashion