Product Overview
Sendlane is an email marketing platform for enterprises using behavior-based marketing. Sendlane's behavior tracking empowers marketers to send personalized messages based on each contact's individual actions. Sendlane webforms collect contact information through custom fields to start segmenting and nurturing leads automatically. The SMS/MMS suite includes a robust set of tools for coordinating, communicating and tracking SMS and MMS-based campaigns to shoppers. Send bulk messages via SMS and MMS, as well as add automatic tracking, personalization, images and emojis to SMS and MMS messages along with automatic link shortening. A two-way reply center allows marketers to communicate with customers who respond to SMS/MMS messages, and all SMS/MMS campaigns and communications can be recorded, tracked and viewed for up to 30 days in a dedicated space in the Sendlane platform.
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