SimpleRelevance

Product Overview
SimpleRelevance is a big data platform that uses an organization’s internal and external data to create smarter, more personalized email marketing campaigns. SimpleRelevance combines customers’ demographic data, social data, and previous purchase data with patent-pending technology to create emails that are individually personalized down to the time of day the email is sent, subject line, and the product recommendations shown.

• Constantly learning, always updated algorithm
• Emails can be personalized with 1st, 3rd party and behavioral data to discover the optimal targeted email experience for each customer
• Predicted email send time
• Product recommendations
• Tailored subject line and email messaging

B2C companies sending email with the support of SimpleRelevance see conversion increases of 30% to 300% and typically generate $20 of incremental revenue for every dollar in fees. Personalized emails generate more than six times higher revenue that non-personalized emails.