Spotify for Brands

Product Overview
Spotify for Brands gives advertisers access to millions of online radio listeners in nearly 60 different markets. Spotify advertisers reach the right audience at the right time through a suite of options that includes sponsored playlists and audience targeting based on demographic and musical tastes. Spotify Podcast Ads, powered by Streaming Ad Insertion, has a full suite of planning, reporting and measurement capabilities to view impressions, frequency, reach and audience demographics.

• Helps brands track listeners across devices, by gender, age, location, musical taste and more.
• Leverages first-party data to identify user-generated and Spotify-curated playlists aligned with popular activities and moods.
• Creates audience segments by identifying frequent listerners for playlists in each category.
• Segments refreshed daily based on new playlists, new users, and overall streaming activity.
• Makes available tools for podcasters, including a discovery and analytics dashboard allowing podcasters to submit their shows. Analytics shows where people start and stop play as well as average listening time.