StrongView Email Integration and Data Analytics

Product Overview
StrongView provides marketers unprecedented access to cross-channel customer data and cutting-edge insights for effectively understanding each customer's current context and propensity to convert.

• Connect directly to external data sources for real-time data integration.
• Easily conduct ad-hoc queries with no IT involvement or costly pre-aggregation of data.
• Eliminate latency and synchronization challenges.
• Extensive APIs for integrating with existing workflows, business processes and applications.
• Flexible options for maintaining a new or existing system of record.
• Offers custom views of key performance indicators with powerful pivot table reporting.
• Pre-built integration with IBM Unica, SAP Teradata and other business systems.
• Real-time access to any profile data attribute, including demographic, purchase history, permissions and sentiment.
• Reintegrate cross-channel response data back to the system of record.
• Unlimited interaction data from email, mobile and other channels.

StrongView’s solutions open up better ways to engage constantly connected customers and live up to their rising expectations, which is the essence of what we call "Contextual Marketing."