Productcaster Comparison Shopping Service (CSS) and an official Google partner. Productcaster is a product feed powered publishing engine designed to help retailers have their products reach the widest possible audience across all digital channels. By publishing a retailer’s product feed to Productcaster's multi category comparison site, Summit can enable retailers to save money on their product ads across Google Shopping. More competitive media rates are available through bidding via the CSS approach rather than the traditional PLA approach.
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