Product Overview
Unify your customer data and power real-time audience engagement with a data-first customer data platform. Tealium AudienceStream CDP combines identity resolution, data enrichment capabilities, and robust audience management to orchestrate customer experiences through data.
Gain a deeper understanding of customer behavior with the ability to stitch together unknown and known profiles across sessions, devices, and offline channels— such as call center, loyalty, and point of sale systems. Then, with AudienceStream’s marketer-defined business rules, organizations can build their own unique customer profiles including attributes such as content affinity, lead scoring, and lifetime value. These attributes and view of the customer become the foundation allowing you to orchestrate customer experience and measure your own unique success metrics on a common data foundation.
AudienceStream optimizes existing customer relationships, increases campaign effectiveness, boosts conversions rates through personalization, lowers customer acquisition costs, and automates your marketing.
No technical expertise required
Instant
Email, Telephone, Community, Video/Text Resources
Marketing Function Customer Acquisition, Customer Engagement and Retention, Integration, Metrics and Insights
For Use ByCompany Type B2B, B2C
Company Size Any size
Geographic Scope Multi-national
Market/Industry Specialization No market specialization
Current / Past Customers Adidas, Facebook, Mazda, Phoenix Suns, United Airlines, USAA, VISA