Product Overview
Resonate Lifestyle is a geodemographic classification of all households and streets across the UK and Northern Ireland. Every neighbourhood has been grouped into a number of similar categories based on a wide range of demographic, environmental, lifestyle and socio economic data. The whole premise underpinning geodemographic segmentations is that ‘birds of a feather flock together’ meaning that people living in similar areas sharing common attributes will have similar wants, needs and desires and exhibit similar behaviour.
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