Product Overview
YouTube is a video-sharing platform which allows users to upload, watch, and share videos. Marketers can create videos that advertise their products, whether it's directly, or through a collaboration with one of YouTube's millions of users, including large media corporations, individual creators, viral stars, and record labels. Advertisers can target signed-in YouTube users with ads based on those users' Google keyword searches.
YouTube has over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views.
Not specified
Marketing Function Branding, Customer Acquisition, Customer Engagement and Retention
For Use ByCompany Type B2B, B2C, NPO, GOV, AGN, CST
Company Size Any size
Market/Industry Specialization No market specialization
Current / Past Customers Nike, Coca Cola, Disney, Cisco
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