YouTube is a video-sharing platform which allows users to upload, watch, and share videos. Marketers can create videos that advertise their products, whether it's directly, or through a collaboration with one of YouTube's millions of users, including large media corporations, individual creators, viral stars, and record labels. Advertisers can target signed-in YouTube users with ads based on those users' Google keyword searches.
YouTube has over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views.
Marketing Function Branding, Customer Acquisition, Customer Engagement and RetentionFor Use By
Company Type B2B, B2C, NPO, GOV, AGN, CST
Company Size Any size
Market/Industry Specialization No market specialization
Current / Past Customers Nike, Coca Cola, Disney, Cisco
CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.Read more ›
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