Service Overview
Neuromarketing research agency Blue Kite provides clients with deep insights into the “why” of consumer decision-making. Our multisensory testing platform and mixed methods research approach analyzes what people do, see and feel while interacting with marketing assets. Unfiltered findings provide strategic insight to spark creative and maximize the effectiveness of campaigns pre- and post-launch. The second-by-second uninterrupted responses to all aspects of a marketing campaign are captured, decoded and analyzed.